Publishing and Media
The modern publishing industry has fully embraced the digital age. eDirect offers the technology necessary for media professionals to increase the circulation of their publications by improving the quality and efficiency of correspondence. Our tools allow business owners to publish high-impact communications in HTML or plain-text, to track deliverability and to target messages to different audiences.
eDirect provides these unique solutions for your Publishing and Media correspondence:
- Easy automated correspondence - send emails, and activate programs and processes automatically (such as transaction records and subscription renewals)
- Advanced editing - create professional quality HTML e-mails and e-newsletters or publish simple and effective plain text messages
- Data management - store multiple types of data (such as multiple subscriber lists) and easily access information
- Email forwarding - allow customers to forward messages for effective word-of-mouth campaigns
- Advanced filtering capabilities - easily target specific messages to specific audiences
- Tracking tools - track undelivered emails and the effectiveness of your email marketing campaigns
- Up-to-date compliance monitor - maintain the latest regulations of the CAN SPAM email marketing legislation
- Dedicated private IP address - send email from a private IP address for maximum deliverability